Mercedes-Benz envisions Empathy as Anchor for automobile Digital Transformation with its cooperative vehicle concept
Mercedes-Benz "At Mercedes-Benz we are convinced that the digital transformation can only be designed successfully if it is deeply anchored within society. Humans and access to data must be at the heart of a digital transformation," Daimler's Head of Research for Future Technologies Jasmin Eichler says. "That is why we are also working on solutions in the field of digitalisation which place the freedom, decision-making autonomy and individuality of human beings at their centre. We aim to create a balance between humans and technology. The approach we are following here is "Human first"." This signals the direction of Mercedes Benz concerning digital transformation hitting the automobile industry in full force. Mercedes-Benz At the FutureInsight event which held recently on 21 and 22 November in Berlin, Mercedes focused on empathy and trust as topics regarding inspiration for future mobility solutions and has showcased that in a coo